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Selling Yourself To A Headhunter When You're Jobless
By Joyce Lain Kennedy

Dear Joyce: My former employer moved the business to Mexico, and I have not been able to find a comparable position in my city. I have sent my résumé to several headhunters and followed up with telephone calls, but nothing much has resulted. Am I wasting my time with headhunters? -- K.R.

Dear K.R.: Even in times of high employment, scoring a headhunter's interest when you're unemployed is right up there with pointing and clicking your way out of debt with a home-equity loan: Take care how you do it.

Improve your success rate by taking advice from Alan R. Schonberg, chairman of Management Recruiters International. In his new book, "Headhunters Confidential" ($14.95; McGraw-Hill), Schonberg tackles the topic head-on: "Be prepared to explain convincingly why you're not employed."

When you follow the money, you'll remember that that headhunters, who are third-party recruiters, are paid by the employer. They're paid to deliver primo goods. To position yourself as a "winning product," Schonberg urges an understanding of why unemployment is considered undesirable.

"One reason is an unemployed person is usually too aggressive, or, at the other extreme, too laid back." Schonberg, who heads one of the world's dominant search and recruitment organizations with 5,000 headhunters in 1,000 offices, says that scared, confidence-lacking executives who've been out of circulation for an extended period may rattle and chatter on, overcompensating for how they really feel. Some belligerently resist the headhunter's advice, and others look like they're about to fall asleep.

To overcome the natural reaction of hiring authorities who think, "There must be something wrong with that person if he's unemployed,'' Schonberg offers these pointers:

  • Ask yourself what will make you easier to sell. Then approach headhunters who specialize in your industry or profession. If you're in pharmaceutical sales, you're wasting your time approaching headhunters in legal and accounting fields.

  • Headhunters don't like merchandise already shown. If you're unemployed, they'll assume you've already circulated your résumé and called lots of recruiters. Introduce yourself as fresh goods: "I'm just beginning my search. I haven't contacted any other recruiters. I'd like to have an exclusive relationship with you for a time -- that is, if you feel you can help me."

  • In your first conversation, explain why you're on the scout: "I'm out of work because --."

  • Recognize that successful headhunters are busy people. The easier you make things for them, the more desirable you'll be. They respond to candidates who help with the research -- Internet and library -- dredging up a list of target companies with names and phone numbers of hiring authorities.

    Schonberg also explains the differences between a contingency search firm and a retained search firm. The client pays a contingency search firm when a placement is made: no hire, no fee. About 85 percent of all search firms work on a contingency basis, he estimates.

    The client pays a retained search firm a fee no matter what the outcome of the search. A retained search firm is usually hired for the highest-level-position placements. A hybrid occurs when a priority search is conducted by a contingency search firm; the client pays one-third of the fee up front with the guarantee of a placement; the balance is paid only after a hire occurs.

    What should you never say to a headhunter? The MRI chief says you sink your chances with remarks like these: "Hey, I'm calling to see if I could make you some money. I'm just testing the water, so I thought I'd give you a call."

    The easy-to-read book is available at bookstores, brick-and-mortar or online, and at MRI's Web site brilliantpeople.com .

    Send career questions for possible use in this column to Joyce Lain Kennedy at Box 368, Cardiff, CA 92007, or e-mail her at jlk@sunfeatures.com. Sorry, no personal replies.

    © 2000, Los Angeles Times Syndicate

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