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E-solutions to What You Should Be Earning
By Joyce Lain Kennedy

Dear Joyce: I recently started a job that is a direct result of the new e-conomy. At my company I'm called a content manager, a sort of hybrid of editorial (my background is in journalism) and technical requirements. I create basic Web sites and site maps that then get jazzed up by technical people and designers. I don't do a lot of writing, but the job requires editorial judgment and the ability to make sense of and organize the content we receive from clients. I also have a role in deciding what makes it onto the clients' Web sites and how it should be organized.

I basically like my job, but the salary is a bit less than I would like to be making. Since this is a relatively new position, I'm not sure how to go about researching what other people who do similar jobs are earning. Can you tell me how to go about this? -- A.O.

Dear A.O.: I hate to say it, but you should have discovered the market rate for your job before saying "yes." Next time out in the job market, remember that your ultimate power moment comes between the job offer and your acceptance. Unless your employer makes a counter offer should a competitor try to steal you away, you never again have such a wide-open window to increase your compensation.

But moving on, here's a process to discover market value for any occupation, using content manager as an example.

  • Big picture. Surf the Web for free studies among the for-sale offerings. Although you'll usually only be able to discover salary or benefit studies, be on the watch for total compensation data, including base pay (regular dollars, rain or shine), variable pay (bonuses, overtime, stock options, perks like club memberships) and indirect pay (fringe benefits worth about one-third of your base pay: vacations, health insurance, retirement funds, Social Security). Bear in mind details affecting the data: years of experience, skill level and certifications, geographic location (higher pay in urban areas), job specificity (Jobs for specialty areas requiring subject knowledge, such as medical content management, may pay more.) and company size/industry (A large defense contractor outpays a small nonprofit employer).

    How was the data gathered? If the statistics are volunteered by site users to win a prize, results can be way off. How old is the data? Pay in old-economy occupations is more volatile now as employers compete with new-economy firms; suspect numbers older than two years.

    Stock options as a pay lure are fading fast with the cratering of many dot-coms and the market's recent drop. Think of options as lottery tickets you receive in addition to a good base salary, bonuses and benefits. Starting points for scouting online include using a variety of search engines; try Google or AltaVista. You can also widen your gathering net with a metasearch tool, such as One2Seek, which compiles search-engine indexes. I searched on "Web content manager + salary survey" and was rewarded with an hour's worth of reading.

    If that's too much work, go to JobStar, a library site with more than 300 salary studies, including several that include content managers.

    Another straight-line approach is Monster.com's new salary center powered with pay figures from Robert Half International. The center is well done with a lot of links to helpful sites such as Employee Benefit News. The link to the HomeFair Lifestyle Optimizer site helps you figure how far your salary will go in different locales.

    When you need pay data fast, try Salary.com, which puts you in the stadium, if not on the 50-yard line.

  • Close up. Fine-tune your data through personal contacts. Ask friends in your field and professional contacts not what they earn, but for their estimates of the going rate: "What do you think a job as a content manager would pay in this locale?"

    If you prefer letting someone else fine tune your market worth, you'll discover several firms online that offer this service for a fee.

    E-mail questions for this column to Joyce Lain Kennedy at jlk@sunfeatures.com.

    © 2000, Los Angeles Times Syndicate

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